The ProActive Network

The ProActive Network is the corporate website of ProActive Capital Resources Group, LLC, a New York based strategic advisory firm. The ProActive Network’s platform is a leading Investor Relations program that harnesses the power and reach of Organizational Social Media. Our core technology platform, PRISM (ProActive Integrated Strategic Messaging), serves our clients in the most cost effective manner to:

Produce tangible, and client-specific investor leads
Grow your company’s corporate and investor audience
Elevate your company’s visibility, and enhance your company’s transparency
Communicate your company’s position within its industry sector

The ProActive Network:

ProActive Newsroom - ProActive's central distribution hub.
Daily Dose Equities - Focused on research in the Biotech sector, providing a "Daily Dose" of insights, observations, and fundamental research with a focus on emerging biotechnology companies.
ProActive Newswire - The website for Social Media Press Releases.
ProActive Capital WebTV - ProActive's roprietary WebTV @ Film Annex.

The ProActive Network Blog is called “Digital IR 3.0 Trends and Travels”, and echoes the partners’ progressive insights into the use of social media tools in furthering public companies’ investor relations initiatives. With a focus on new and emerging digital investor relations communications methods, the blog draws on the firm’s thought leadership expertise. The ProActive Network Blog highlights industry best practices and new developments.

Path to Liquidity - ProActive's mission is to provide our clients with the tools for achieving fair valuation and liquidity in the capital markets. We strategically leverage digital communication tools, “inbound marketing” techniques and online networks to deliver a “path to liquidity” based on our philosophy:

The Academics Agree

ProActive’s philosophy was confirmed in a paper by Professor Eugene Soltes of the University of Chicago Booth School of Business. Published in 2009, Soltes’ paper News Dissemination and the Impact of the Business Press states, “how information is distributed, even when public, is important. Ultimately, I find that the press has a significant effect on bid-ask spread, share turnover, and idiosyncratic volatility. Specifically, greater dissemination of firm news is found to lower bid-ask spreads, increase trading volume, and lower idiosyncratic volatility.”

Professor Terrance Odean of the University of California, Berkeley and Professor Brad Barber of University of California, Davis stated in their paper All that Glitters: The Effect of Attention and News on the Buying Behavior of Individual Investors, “Consistent with our predictions, we find that individual investors display attention-driven buying behavior. They are net buyers on high volume days, following both extremely negative and extremely positive one-day returns, and when stocks are in the news. Attention-driven buying is similar for large capitalization stocks and for small stocks.”

Goals - Using traditional Investor Relations programs combined with our Organizational Social Media programs, we seek to achieve our primary goal to increase investor awareness within the following communities:

Self-directed, on-line individuals
Retail / Broker-Assisted
High-Net-Worth Individuals
Institutional – Buy-side/Sell-side
Middle-Market/Family Offices
Existing shareholders

Our secondary goal is to increase "Stakeholder" awareness to a number of company specific groups which may include:

Industry influencers, analyst and Bloggers
Wall Street analyst and Bloggers
Board and employees
Customers and potential customers including sales leads
Medical Advisory Board
Patients and potential patients