In a recent Google search for "anti counterfeit technology," Applied DNA Sciences ranked second in the list of results:
The company ranked high in search results thanks to the use of a long tail keyword, a type of keyword phrase that has at least three, and some times as many as five words in the phrase. In this case, the company realized that ranking high using only "counterfeit" would not be effective, so they used a long tail keyword to fill that space.
This is a clear example of why blogs are often more powerful and a better use of resources than expensive Google adwords campaigns.
ProActive uses this strategy in all content composed on the company.