A recent Cogent Research survey of American and Canadian investors shows that LinkedIn is the top social network of choice for high-net-worth (HNW) investors looking to connect with financial advisors and to conduct a variety of financial planning and investment research activities.
LinkedIn beat out Facebook, Twitter, and Google+ as the most trusted and reliable source for these activities. Respondents in the study felt that LinkedIn has created a "trusted platform for financial service companies" to engage with HNW investors. LinkedIn is also "the preferred platform for financial content, connecting with business colleagues, posting business updates and sharing and receiving new information about their industry."
"The survey also found that LinkedIn is now considered the second-best place for financial companies to advertise online, trailing only financial websites. The most common reason cited for this preference was the contextually relevant content provided on LinkedIn.
The popularity of LinkedIn among big-dollar investors has made the site the most important social media destination for financial advisors in all specialties.
According to a Hubspot 2011 survey of 611 advisors, 61% said they had landed a new client directly from LinkedIn."