Dave Hogan teaches public relations at Abilene Christian University and serves as director of investor relations and corporate communications for First Financial Bankshares, Inc. (Nasdaq: FFIN). He posted an interesting article at PRNews.com that in many ways encapsulates this Blog.
Dell Inc. is no stranger to mixing social media with investor relations. It’s widely recognized as a pioneer in using blogs, YouTube videos and Twitter for reaching investors.
But it wasn’t until recently when Dell’s investor relations team implemented some lesser-known social media tools that its social media results really kicked into high gear. As a result of Dell’s stepped-up social media initiatives, the company estimates a potential audience of at least five million people saw its most recent quarterly earnings announcement. That’s far higher than it has experienced in the past and may be a record for any public company.
Investor relations departments have been notoriously slow to embrace social media compared with other sectors of public relations and marketing, but that may be changing as new social media channels emerge that seem better suited to investor relations needs than popular consumer-facing sites such as Facebook.
Two of the new breed of investor-friendly social media sites that are creating the most buzz are StockTwits and Slideshare. Dell introduced both of these tools in its most recent quarterly earnings announcement and gives them credit for helping to significantly expand its audience.