Our operations staff in Pittsburgh, PA has been pushing clients more and more to using video in their stories. On the web, video is already a major player in the content arena and is predicted to increase in the coming years making up for 90% of all consumer traffic by 2013. More and more users are choosing to interact and engage with video in ways that were never done before. YouTube users now upload 48 hours of video every minute! This is an incredible amount of video content being uploaded to the web every day. With these kinds of numbers it’s no wonder more and more content creators will be using video as their mode of driving traffic to their site. Currently there are many different ways to engage people through video that can lead to greater traffic, and the data below show why video needs to be part of social media content.